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Integrated Marketing Campaign for LVM Publishing

Friday, February 12, 2010

Integrated marketing campaign for The Session 8 Band launch
We have just completed an integrated marketing campaign for independent music publishers and record label LVM Publishing.

Their new 8 piece jazz band, The Session 8 Band, that features several of the UK's top jazz players has their first live performance later this month and Happy Earth was asked to help promote their launch gig.

As part of this, we created a strong identity for the band, a dynamic website, animated Flash banners, posters and flyers for them. We also helped LVM organise the event as well as secure free radio interviews, free editorial coverage in newspapers as well as free inclusion in online jazz and what's on publications.

We will be there ourselves when the band goes live at Mama Stone's in Exeter on 23 February 2010 and we will also be providing filming support as well as photography services on the night! How about that for an all-round happy creative campaign!


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We needed a company logo and already the very first contact with Happy Earth was immensely encouraging. Their thorough approach to really understand our business was incredible. Happy Earth impressed us immensely in that the first logo design they came up with was exactly it!

Clive Thompson, Co-Founder, Look up To Yourself