Direct Mail Campaign Concept

For a direct mail campaign to be effective, it needs a relevant big idea, attention-grabbing and targeted headlines, potentially with clever imagery, ideally a clear call to action, and all in line with your brand, in order for you to achieve your tactical goals whilst promoting your brand at the same time.

This service includes:

• In depth telephone consultation time
• Based on our gathered information, we will develop a strong proposition - i.e. the main message(s) we need to get across with the campaign
• Development of a big creative idea that communicates the proposition in a relevant and abruptive way. Where possible we will come up with a clear call to action to ensure maximum and trackable response rates
• If this campaign is to run over a number of mail pieces, we will come up with a cleverly staggered messaging approach (for up to 3 mail pieces) which really builds your brand and increases response rates
• Copy-writing service for the headlines and if applicable sub headers and the call to action
• We will present our creative campaign concept and the rationale behind it via the most appropriate medium, either design drafts, a written explanation, a telephone conversation or a combination of these