Email Campaign Concept

For an email campaign to be effective, it needs a relevant big idea, a strong subject that avoids spam filters and achieves high opening rates, an attention-grabbing and targeted headline with imagery, ideally a clear call to action and well-written copy, all in line with your brand, in order for you to achieve your tactical goals whilst promoting your brand at the same time.

This service includes:

• In depth telephone consultation
• Based on the gathered information and more research where necessary, we will develop a strong proposition - i.e. the main message(s) we need to get across with the campaign
• Development of a big creative idea that communicates the proposition in a relevant and abruptive way. Where possible we will come up with a clear call to action to ensure maximum response rates
• If this campaign is to run over a number of eshots, we will come up with a cleverly staggered messaging approach (for up to 3 eshots) which really builds your brand and increases response rates
• Our copy-writing service included in the package is limited to the e-shot subject(s), headlines and if applicable sub headers and the call to action. If you need us to write more copy for the e-shot(s), please also purchase our copy-writing service.
• We will present our creative campaign concept and the rationale behind it via the most appropriate medium, either design drafts, a written explanation, a telephone conversation or a combination of these