Logo Type and Icon Design

A logo helps people remember your brand and must always be designed in line with your brand strategy/ brand positioning. Get it wrong and you could lose a lot of business.

A logo type/icon combination in particular uses a font treatment in conjunction with an icon. For instance the logos of Pringles and Starbucks are such logo type/icon combinations. Where in contrast, the FedEx logo for example is a logotype and Nike's swoosh is a logo icon.

This service includes:

• In depth telephone consultation
• If not already existent, we will choose the best suited font from thousands of fonts from our own and external font libraries (even if we have to buy the font in especially!)
• If not already existent, we will choose and recommend a colour scheme in line with your brand strategy
• Based on your brand strategy we will create and provide you with a totally bespoke type and icon logo design in colour as well as black and white together with the rationale behind the design
• Up to 2 rounds of changes if deemed necessary
• Provision of outlined vector graphic x 2 (RGB and CMYK) and high-res jpg x 2 (RGB and CMYK)
• If needed by client, provision of CMYK and RGB colour values. Pantone values upon request