Creative Concept

For a marketing communication of any kind, whether collateral, posters, eshots, advertising, ambient advertising, events, etc. to be effective, they need a big and relevant idea (creative concept) at their heart.

If you haven't got an idea-wizzkid inhouse who comes up with strong creative concepts for you, get our Creative Concept package!

This service includes:

• In depth telephone consultation
• Based on our gathered information and further research where necessary, we will develop a strong proposition - i.e. the main message(s) we need to get across with the campaign
• Development of a big creative idea that communicates the proposition in a relevant and abruptive way. Where possible we will come up with a clear call to action to ensure maximum and trackable response rates
• We will present our creative campaign concept and the rationale behind it via the most appropriate medium, either sketches or design drafts, a written explanation, a telephone conversation or a combination of these