Web Banner Campaign Concept

For an online advertising campaign to be effective, it needs a relevant big idea, attention-grabbing and targeted headlines, potentially with clever imagery, ideally a clear call to action, all in line with your brand, in order for you to achieve your tactical goals whilst promoting your brand at the same time.

This service includes:

• In depth telephone consultation
• Based on our gathered information and further research if necessary, we will develop a strong proposition - i.e. the main message(s) we need to get across with the campaign
• Development of a big creative idea that communicates the proposition in a relevant and abruptive way. Where possible we will come up with a clear call to action to ensure maximum click-thru/ response rates
• If this campaign is to run over a number of web banners, we will come up with a cleverly staggered messaging approach (for up to 3 web banners) which really builds your brand and increases response rates
• Copy-writing service for the headlines and if applicable sub headers and the call to action
• We will present our creative campaign concept and the rationale behind it via the most appropriate medium, either design drafts, a written explanation, a telephone conversation or a combination of these